Videotapes have been doing the heavy lifting for corporate videos for years. Once they seemed cutting-edge, innovative technology that enabled brands to immortalize their special appeal. But that was decades ago and marketing these days is digital all the way.
The implacable march of technological progress rendered those shelves of corporate VHS tapes obsolete.
However, with the rise of authenticity as a key component in building trust and perceived value, brand marketers have belatedly realised those banished boxes of VHS Videotapes represent a potential treasure trove.
Authenticity Is the New New Thing
Today’s digital economy has spawned an information-rich marketing ecology. The Internet is awash with information, a plethora of choices and intense competition. In this intense environment, what differentiates a brand from the pack?
Is it a brand’s visibility, its marketing spend? Is it the uniqueness and excellence of their service or product offering?
Increasingly, the smart money is lining up behind brand authenticity.
Surviving and Thriving in a New Consumer Landscape
Contemporary customers are tech-savvy, smart, research-oriented and recognise authenticity when they see it. Today’s customers increasingly crave trustworthy, credible, genuine and above all else, authentic experiences in our hyper-connected world.
So, how can you create an authentic brand experience? And why is it so critical in winning and retaining customers?
Transforming A Liability into Marketing Spun Gold
Marketers are turning to their neglected VHS archives in the quest for authentic footage to bring their brand values to life in the minds of their today’s customers.
If you find yourself mining your VHS archives, to build vibrant connections with your audience make sure those assets are readily available 24/7 regardless of your geographic location. Whether your preferred format is a Tapes to USB Melbourne service or a Tapes to DVD London solution, you’ll quickly find converting your racks of old VHS Tapes to Digital makes marketing as well as economic sense.
5 Compelling Reasons to Digitise Those VHS Tapes
1. Hassel Free Viewing
Even if your marketing department actually has a working VHS player, these devices aren’t Internet-friendly and don’t do much to increase your Likes. This is a compelling driver for converting your tapes to digital.
2. Easy Accessibility
If your footage is in VHS tape form, you’re usually stuck with it in a studio. Going digital allows you to edit your footage to your heart’s desire. You can also publish the footage on social media or put it up on your company website.
3. Sharing Friendly
Once your VHS footage is in a digital format, you can share snippets, clips or complete videos with an audience thousands of miles away with the click of a mouse. This is huge when it comes to getting your message out there or creating relationships with your brand’s audience.
4. Channel Agnostic
Digital brand collateral can also be posted to YouTube, TikTok or on your brand’s social media feeds. It sure beats trying to share content on a VHS tape!
5. Freed From the Tyranny of Geography
Once your VHS tapes are digitized, you can access them over an Intranet, a secure link or plug them into a laptop via a USB stick. No more queuing up VCR players.
When it comes to digitizing your VHS tapes, there’s no question finding the right digitization service matters. Whether you’re looking for a professional Tapes to USB Melbourne service or a Tapes to DVD London option converting your corporate VHS tapes is a seamless, pain-free experience.